Entrepreneurs can leverage various types of ad campaigns, each serving different purposes:
1. Brand Awareness Campaigns: These are designed to make people aware of your brand. They are typically used when launching a new product or entering a new market. 2. Lead Generation Campaigns: Focused on capturing potential customer information, these campaigns often use incentives like free trials or downloadable content. 3. Product Launch Campaigns: Aimed at promoting a new product or service, these campaigns generate excitement and anticipation among potential customers. 4. Retargeting Campaigns: These focus on people who have previously interacted with your brand but have not yet converted. Retargeting helps in reminding and encouraging them to complete their purchase. 5. Seasonal Campaigns: Timed around holidays or seasonal events, these campaigns capitalize on increased consumer spending during these periods.