1. Monitor Online Presence: Regularly monitor what is being said about your business online. 2. Crisis Management Plan: Have a plan in place to address and mitigate negative publicity. 3. Customer Service Excellence: Exceptional customer service can turn dissatisfied customers into loyal advocates. 4. Employee Training: Ensure that employees understand the importance of reputation and how their actions can impact it. 5. PR Strategies: Proactively manage public relations to highlight positive stories and achievements.