What are the Risks of Overestimating Market Readiness?
Overestimating market readiness can lead to several detrimental outcomes:
1. Financial Losses: Launching a product too early can result in significant financial losses due to poor sales and high marketing costs. 2. Brand Damage: A premature launch can damage the brand's reputation if the product fails to meet market expectations. 3. Resource Drain: Investing time and resources into a product that the market is not ready for can divert attention from potentially more viable opportunities.