1. Loss of Profit: Pricing too low can erode profit margins, while pricing too high can lead to lost sales. 2. Brand Damage: Inconsistent pricing can damage your brand’s reputation. For instance, frequent discounts might make customers perceive your brand as cheap. 3. Market Misalignment: If your price doesn’t match the market expectations, you may lose customers to competitors. 4. Customer Trust: Frequent price changes can erode customer trust and loyalty.