market entry

What Are the Main Market Entry Strategies?

There are several market entry strategies an entrepreneur can consider:
1. Direct Exporting: Selling products directly to customers in a new market.
2. Licensing: Allowing another company to use your intellectual property in exchange for a fee.
3. Franchising: Granting the rights to operate a business under your brand and business model.
4. Joint Ventures: Partnering with a local firm to enter the market.
5. Wholly Owned Subsidiary: Establishing a new, fully owned company in the target market.

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