Several strategies can be employed to enter a new market:
Exporting: Selling products directly from the home country to the target market. Licensing: Allowing a foreign company to produce and sell products under the business’s brand. Franchising: Granting a foreign entity the rights to operate a business under the parent company's name and system. Joint Ventures: Partnering with a local firm to share resources and expertise. Wholly Owned Subsidiaries: Setting up a new, fully-owned entity in the target market.