What Are the Long-Term Consequences of Poor Deliverability?
The long-term consequences of poor deliverability can be severe:
- Brand Damage: Persistent deliverability problems can tarnish a brand’s reputation. - Financial Losses: Frequent issues can result in financial losses due to refunds, returns, or lost sales. - Competitive Disadvantage: Inconsistent delivery performance can put a business at a disadvantage compared to competitors with more reliable service.