What are the Key Metrics to Measure in Social Media Marketing?
To measure the success of social media marketing efforts, businesses should track several key metrics, including:
Engagement: This includes likes, comments, shares, and other interactions with the content. Reach: The number of unique users who have seen the content. Impressions: The total number of times the content has been viewed. Click-Through Rate (CTR): The percentage of users who clicked on a link in the content. Conversion Rate: The percentage of users who completed a desired action, such as making a purchase or signing up for a newsletter.