Key features that make Mailchimp indispensable for entrepreneurs include:
Email Templates: Pre-designed templates that can be customized to fit the brand’s identity. Automation: Tools to automate repetitive tasks, such as sending welcome emails or birthday wishes. Segmentation: The ability to segment the email list based on various criteria to send more targeted campaigns. Analytics: Comprehensive reports that track open rates, click-through rates, and other vital metrics. Integration: Seamless integration with other tools and platforms, such as e-commerce stores and CRM systems.