Contact Management: Storing and organizing customer information. Sales Automation: Managing the sales pipeline and automating tasks like follow-ups and lead scoring. Marketing Automation: Creating and managing marketing campaigns, tracking their performance, and generating leads. Customer Service: Managing customer support tickets, tracking issues, and providing self-service options. Analytics and Reporting: Generating reports and dashboards to track performance metrics. Integration Capabilities: Integrating with other business systems like ERP, email platforms, and social media.