Navigation: This includes menus, links, and other elements that help users move through the site. A well-structured navigation system is crucial for ease of access. URL Structure: Clean and logical URLs improve user experience and SEO. They should be simple, descriptive, and consistent. Internal Linking: This involves creating links within your website to connect related content, enhancing both user experience and SEO. Sitemaps: Both HTML and XML sitemaps help users and search engines understand the structure of the site. Content Hierarchy: Organizing content from general to specific helps users find information quickly and easily.