Several key components make up a comprehensive marketing strategy:
Market Research: Understanding the needs and preferences of the target audience. Segmentation: Dividing the market into distinct groups of consumers with common needs or characteristics. Positioning: Crafting a unique place for the product or service in the minds of the target audience. Promotion: Communicating the benefits and features of the product or service through various channels. Distribution: Ensuring the product or service is available to the target audience when and where they need it. Pricing: Setting a price point that reflects the value of the product or service and aligns with market expectations.