On-Page SEO Analysis This involves evaluating meta tags, headers, keyword usage, and content quality. The goal is to ensure that each page is optimized for relevant keywords and provides value to users.
Off-Page SEO Analysis Here, the focus is on backlinks and social signals. It involves assessing the quality and quantity of backlinks pointing to your site and your presence on social media platforms.
Content Audit This step involves reviewing the content on your website to ensure it is relevant, high-quality, and engaging. It also includes checking for duplicate content and content gaps.
User Experience (UX) User experience is crucial for both SEO and conversions. This part of the audit looks at factors like site navigation, design, and user engagement metrics such as bounce rate and time on site.