Subscriber Growth: Measures the increase in the number of paying users over a specific period. Churn Rate: The percentage of subscribers who cancel their service within a given timeframe. A lower churn rate indicates better customer retention. Average Revenue Per User (ARPU): The average revenue generated per user. This helps in understanding the profitability of each user. Content Engagement: Tracks how much time users spend consuming content. Higher engagement often correlates with higher customer satisfaction.