What Are the Different Types of Digital Advertising?
Various types of digital advertising can be employed in a campaign, including:
Search Engine Marketing (SEM): Involves paid advertisements that appear on search engine results pages (SERPs) through platforms like Google Ads. Social Media Advertising: Utilizes platforms like Facebook, Instagram, and LinkedIn to target users based on their social profiles and behaviors. Display Advertising: Consists of banner ads, video ads, and other visual advertisements placed on websites and apps. Email Marketing: Involves sending targeted emails to a list of subscribers to promote products or services. Affiliate Marketing: Partners with affiliates who promote your products in exchange for a commission on sales generated through their efforts.