Market Research: This involves collecting data directly from the market through surveys, interviews, and observations. The goal is to understand customer preferences, purchasing behavior, and market trends.
Competitive Analysis: This type of fieldwork focuses on understanding the strategies, strengths, and weaknesses of competitors. It often involves visiting competitors' stores, websites, and understanding their product offerings.
Customer Visits: Engaging directly with customers to understand their needs, pain points, and feedback. This is often used in
B2B businesses where long-term relationships are crucial.
Site Visits: Visiting potential locations for new stores, offices, or facilities to assess their viability. This includes understanding local demographics, foot traffic, and logistical considerations.