Several metrics are crucial for evaluating the success of a PPC campaign:
Click-Through Rate (CTR): The ratio of users who click on your ad to the number of total users who view the ad. A higher CTR indicates a well-targeted ad. Cost Per Click (CPC): The amount you pay for each click on your ad. Lower CPC can mean more efficient spending. Conversion Rate: The percentage of users who take the desired action after clicking your ad, such as making a purchase or filling out a form. Quality Score: Google's rating of the relevance and quality of your keywords and PPC ads. A higher quality score can lower your CPC. Impressions: The number of times your ad is shown. More impressions can lead to greater brand awareness.