Keyword Research: Identify the right keywords that your potential customers are using to search for your products or services. Ad Creation: Write compelling ad copy that includes a strong call-to-action (CTA). Landing Page: Ensure that the landing page is optimized for conversions and is relevant to the ad. Budgeting: Set daily or monthly budgets and bid amounts for each keyword. Tracking and Analytics: Use tools like Google Analytics to track the performance of your ads.