What Are the Benefits of a Strong Trademark Portfolio?
A robust trademark portfolio offers multiple benefits, including: 1. Brand Recognition: Enhances visibility and recognition in the market. 2. Market Position: Strengthens the company's position against competitors. 3. Revenue Generation: Provides opportunities for licensing and partnerships. 4. Legal Protection: Safeguards against infringement and misuse.
Leaders must invest in building and maintaining a strong trademark portfolio to maximize these advantages.