Trademark infringements can damage a company's brand and market position. Business leaders should establish a clear protocol for handling infringements, which involves: 1. Detection: Regularly monitoring the market for potential infringements. 2. Evaluation: Assessing the impact of the infringement on the brand. 3. Action: Initiating legal proceedings or negotiations to resolve the issue. 4. Prevention: Implementing measures to prevent future infringements.
Effective conflict management skills are crucial for leaders to navigate these challenges and protect the company's interests.