Digital mediums offer several advantages over traditional mediums:
Targeting: Digital platforms allow for highly specific targeting based on demographics, interests, and behavior. Measurability: Digital campaigns can be tracked and measured in real-time, providing valuable data and insights. Cost-Effectiveness: Many digital advertising options are more affordable than traditional media, offering a higher return on investment. Engagement: Digital mediums allow for two-way communication, enabling businesses to engage with their audience directly.