What Are Some Successful Examples of Gamification in Business?
Several companies have successfully implemented gamification:
- Microsoft: Microsoft used gamification to improve its language translation process by creating a game where employees could earn points for translating phrases correctly. - Deloitte: Deloitte implemented a gamified training program that increased user engagement by incorporating badges, leaderboards, and missions. - Starbucks: Starbucks' rewards program uses gamification by allowing customers to earn stars for every purchase, which can be redeemed for free items.