Several data analytics tools are widely used by business leaders to make strategic decisions. Some of the most popular ones include:
Tableau - Known for its robust visualization capabilities, Tableau helps leaders interpret complex data through interactive dashboards and reports. Power BI - Microsoft's Power BI offers powerful data modeling and visualization features, making it a favorite among businesses for its integration with other Microsoft products. Google Analytics - Ideal for digital marketing and e-commerce, Google Analytics provides insights into website traffic and user behavior. SAS Analytics - Known for its advanced statistical analysis capabilities, SAS is used for predictive analytics and data mining. QlikView - This tool offers in-memory data processing and associative data indexing, enabling quick and intuitive data exploration.