How Can Data Analytics Improve Customer Acquisition and Retention?
Effective customer acquisition and retention strategies are essential for business growth. Data analytics tools assist in:
Targeted Marketing: Creating personalized marketing campaigns based on customer data. Churn Prediction: Identifying customers at risk of leaving and taking proactive measures. Customer Lifetime Value (CLV): Calculating the long-term value of customers to prioritize high-value segments. Customer Journey Mapping: Understanding the entire customer journey to enhance user experience.