Writing an effective meta description involves several key elements:
Be concise and clear: Keep it within the recommended length of 150-160 characters to ensure it displays well in SERPs. Include relevant keywords: Use keywords that are relevant to the pageâs content and search queries. Engage the reader: Use action-oriented language to encourage clicks. Highlight unique selling points: Mention offers, discounts, or unique features that make your business stand out. Align with page content: Ensure that the meta description accurately reflects the content of the page to avoid misleading users.