The findings from market research should be used to:
1. Refine the Business Idea: Adjust the business concept based on customer needs and market gaps. 2. Develop Marketing Strategies: Create targeted marketing campaigns to reach the defined target market. 3. Improve Product/Service: Enhance the product or service based on customer feedback and preferences. 4. Make Strategic Decisions: Use the insights to inform strategic decisions such as pricing, distribution, and partnerships. 5. Monitor and Evaluate: Continuously monitor the market and evaluate the effectiveness of business strategies.