Once data is collected, it must be analyzed to extract meaningful insights:
1. Data Cleaning: Remove any irrelevant or redundant data. 2. Data Segmentation: Segment the data based on different criteria to identify patterns and trends. 3. Statistical Analysis: Use statistical methods to analyze quantitative data. 4. Thematic Analysis: Identify themes and patterns in qualitative data. 5. SWOT Analysis: Perform a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats related to the business.