google search console

How to Use Google Search Console for Content Strategy?

Google Search Console can inform your content strategy by:
1. Identifying High-Performing Content: Analyze which pages and keywords are driving the most traffic. This can help you understand what resonates with your audience.
2. Finding Content Gaps: The tool can reveal keywords that have impressions but low CTR. This signals opportunities to create or improve content around those keywords.
3. Monitoring Backlinks: The 'Links' report shows which sites are linking to your content. Quality backlinks are crucial for SEO, and GSC helps you track them.

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