focus on long term goals

How to Set Long Term Goals?

Setting long term goals involves a few critical steps. Start with a clear understanding of your business vision and mission. Conduct a SWOT analysis to understand strengths, weaknesses, opportunities, and threats. This analysis helps in identifying areas where long term goals can be set. Use the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to formulate these goals. For example, instead of saying "increase market share," a SMART goal would be "increase market share by 20% in the next five years."

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