To set effective business goals, it is essential to follow the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. Hereâs a breakdown:
1. Specific: Clearly define what you want to achieve. Instead of saying "increase sales," specify "increase sales by 20% in the next quarter." 2. Measurable: Ensure that the goal can be quantified. Use metrics to track progress and success. 3. Achievable: Set realistic goals that are attainable with the resources available. 4. Relevant: Align the goals with the broader objectives of the business. 5. Time-bound: Set a deadline to create a sense of urgency and focus.