1. Specificity: Clearly define what you want to achieve. Ambiguous goals can lead to confusion and lack of focus. 2. Measurability: Ensure that the goals can be measured so that progress can be tracked. This could be in terms of sales numbers, market share, or customer satisfaction. 3. Attainability: Set goals that are realistic given your current resources and constraints. Overambitious goals can demotivate and lead to burnout. 4. Relevance: The goals should align with the overall business strategy and objectives. 5. Time-bound: Set a clear deadline for achieving the goals. This helps in maintaining urgency and prioritizing tasks.