1. Differentiate: Clearly differentiate the product from competitors by highlighting unique features and benefits. 2. Bootstrap: Use bootstrapping techniques to manage budget constraints effectively. 3. Research and Adapt: Continuously monitor market trends and be ready to adapt the launch strategy. 4. Engage Early Adopters: Focus on early adopters who are more likely to try new products and provide feedback. 5. Set Realistic Expectations: Manage customer expectations through transparent communication and realistic promises.