Lead nurturing is the process of building relationships with potential customers through various touchpoints:
Personalized Communication: Tailoring messages to address the unique needs and interests of each lead. Regular Follow-ups: Staying in touch through periodic emails, calls, or social media interactions. Providing Value: Sharing valuable content, such as eBooks, webinars, and case studies, to educate and inform leads. Leveraging CRM Tools: Using customer relationship management (CRM) software to track interactions and automate follow-ups.