Lead generation is a critical part of the sales funnel and can be achieved through various methods:
Content Marketing: Creating valuable content such as blog posts, eBooks, and webinars to attract potential customers. Email Marketing: Sending targeted emails to a list of prospects to nurture their interest. Social Media: Using platforms like LinkedIn, Facebook, and Instagram to engage with potential leads. Paid Advertising: Utilizing PPC campaigns, display ads, and sponsored content to capture leads.