How to Measure the Success of Your Content Marketing and SEO Efforts?
Measuring the success of your content marketing and SEO efforts is crucial for understanding what works and what doesn’t. Here are some key metrics to track:
Organic Traffic: Track the amount of traffic coming to your site from search engines. Engagement Metrics: Monitor metrics like bounce rate, average session duration, and pages per session to understand user engagement. Conversion Rates: Measure the percentage of visitors who take a desired action, such as signing up for a newsletter or making a purchase. Backlinks: Keep track of the number and quality of backlinks to your content. Social Shares: Measure how often your content is being shared on social media platforms.