Measuring the effectiveness of your marketing tactics is essential to ensure you're on the right track. Key performance indicators (KPIs) to consider include: - Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase. - Return on Investment (ROI): The profitability of your marketing efforts. - Customer Acquisition Cost (CAC): The cost incurred to acquire a new customer. - Customer Lifetime Value (CLV): The total revenue expected from a customer over their lifetime. - Engagement Metrics: Likes, shares, comments, and other interactions with your content.