Selecting the appropriate marketing tactics involves several steps: 1. Know Your Audience: Understand your target market's preferences, behaviors, and media consumption habits. 2. Set Clear Objectives: Define what you want to achieve, such as increased sales, brand awareness, or customer loyalty. 3. Budget: Consider your financial resources and allocate them wisely across different tactics. 4. Analyze Competitors: Study what your competitors are doing and identify gaps you can exploit. 5. Measure Effectiveness: Use metrics and analytics to evaluate the success of your tactics and make necessary adjustments.