newsletters

How to Measure the Success of a Newsletter?

Measuring the success of a newsletter involves tracking various metrics and analyzing the data. Key metrics to consider include:
Open Rate: The percentage of recipients who open the newsletter.
Click-Through Rate (CTR): The percentage of recipients who click on links within the newsletter.
Conversion Rate: The percentage of recipients who take the desired action, such as signing up for an event or purchasing a product.
Unsubscribe Rate: The percentage of recipients who opt-out of receiving the newsletter.
Engagement: The level of interaction, such as replies, shares, and comments.

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