How to Measure the Success of a Business Newsletter?
Measuring the success of a newsletter involves tracking several key metrics:
Open Rate: The percentage of recipients who open the newsletter. Click-Through Rate (CTR): The percentage of recipients who click on links within the newsletter. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or signing up for an event. Unsubscribe Rate: The percentage of recipients who unsubscribe from the newsletter. Engagement Rate: Overall engagement, including shares, forwards, and replies.