Reach: The number of people who have seen or heard about the campaign. Engagement: The level of interaction, including likes, shares, comments, and click-through rates. Conversion Rates: The percentage of the audience that takes the desired action, such as making a purchase or signing up for a newsletter. Brand Awareness: The extent to which the campaign has increased recognition and recall of the brand. Return on Investment (ROI): The financial return generated by the campaign relative to its cost.