Success on social media can be measured using various key performance indicators (KPIs), such as: - Engagement Rate: The level of interaction (likes, comments, shares) your posts receive. - Reach and Impressions: The number of people who see your content and the frequency it appears. - Conversion Rate: The percentage of social media interactions that result in a desired action, like filling out a form or making a purchase. - Follower Growth: The increase in followers over a specific period. - Traffic: The amount of traffic your social media channels drive to your website.