Setting organizational objectives is vital for several reasons:
Direction and Focus: Objectives provide a clear direction and focus for all stakeholders, ensuring that everyone is working towards the same goals. Performance Measurement: They offer a basis for measuring performance and assessing whether the organization is on track to achieve its desired outcomes. Resource Allocation: Clear objectives help in the efficient allocation of resources, including time, money, and manpower. Motivation and Engagement: Well-defined goals can motivate and engage employees by providing a sense of purpose and achievement.