Measuring brand reputation involves several metrics and methods:
Customer Surveys: Collect feedback directly from customers about their perceptions of your brand. Net Promoter Score (NPS): This metric measures customer loyalty and satisfaction, indicating the likelihood of customers recommending your brand to others. Social Media Sentiment: Analyze social media mentions and comments to gauge public sentiment about your brand. Online Reviews: Monitor reviews on platforms like Yelp, Google, and industry-specific sites for insights into customer opinions. Media Coverage: Evaluate the tone and frequency of media coverage about your company to understand its public image.