Preparation and active participation are key to maximizing the benefits of attending conferences and trade shows.
Prepare in Advance: Research the event, make a list of sessions you want to attend, and set up meetings with potential contacts. Bring Business Cards: Ensure you have plenty of business cards to hand out. Follow-Up: After the event, follow up with the connections you made to nurture those relationships. Engage Actively: Participate in discussions, ask questions, and be present on social media using the event's hashtag. Seek Feedback: After presenting or exhibiting, seek feedback to improve your approach.