Conduct a Technical SEO Audit Start by conducting a comprehensive technical SEO audit. Tools like Screaming Frog, Google Search Console, and SEMrush can help identify issues that need fixing. Focus on aspects like broken links, duplicate content, and missing metadata.
Optimize URL Structure Ensure that your URLs are clean, descriptive, and free of unnecessary parameters. A well-structured URL can make it easier for search engines to understand the content of your pages.
Enhance Website Architecture A logical and intuitive website architecture can improve both user experience and crawlability. Use internal linking to help search engines understand the hierarchy and relationship between pages.
Implement Schema Markup Schema markup can enhance your search listings by providing additional information to search engines. This can lead to rich snippets, which can improve click-through rates and drive more traffic to your site.