batna

How to Identify Your BATNA?

Identifying your BATNA involves a few critical steps:
1. Assessment: Evaluate all available alternatives if the negotiation does not succeed. This could include alternative suppliers, different strategic partners, or even internal solutions.
2. Evaluation: Assess the feasibility and potential outcomes of these alternatives. Consider factors like cost, time, and resources.
3. Selection: Choose the best alternative that provides the highest value or least risk to your organization.

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