Identifying target demographics involves several steps:
Market Research: Conduct market research to gather data on potential customers. This can include surveys, focus groups, and analyzing existing data. Customer Segmentation: Segment your audience based on various criteria such as age, gender, income, education, occupation, and lifestyle. Analyze Competitors: Study your competitors to understand who they are targeting and identify any gaps in the market that you can fill. Create Buyer Personas: Develop detailed buyer personas that represent your ideal customers. These personas should include demographic details, behavioral traits, and personal interests.