Identifying market saturation involves analyzing various indicators such as:
1. Sales Plateau: A significant indicator is when sales volumes begin to flatten despite increased marketing efforts. 2. Increased Competition: A noticeable rise in the number of competitors offering similar products. 3. Price Wars: Frequent price reductions by competitors to attract customers can indicate saturation. 4. Consumer Surveys: Feedback and surveys indicating that consumers are no longer interested in additional features or new models of the product.