Identifying a problem involves several steps:
1.
Market Research: Conduct thorough research to understand the current market dynamics. This includes studying
customer feedback, analyzing competitor products, and identifying gaps in the market.
2.
Observation: Pay close attention to the daily challenges faced by people. This can be done through direct interaction with potential users, or by observing trends and patterns in behavior.
3.
Data Analysis: Use data analytics to identify patterns and correlations that might indicate underlying problems. Tools like surveys,
focus groups, and social media analytics can be particularly useful.
4.
Brainstorming: Engage with a diverse group of people to brainstorm potential problems. Different perspectives can often highlight issues that might not be immediately obvious.
5.
Validation: Validate the identified problem through pilot testing or small-scale experiments to ensure that it is a genuine issue worth solving.