To effectively use signals, entrepreneurs should focus on the following strategies:
Consistency: Ensure that the signals are consistent across all platforms and communications. Inconsistencies can lead to confusion and mistrust. Relevance: Tailor signals to the specific audience. For example, investors might value financial metrics, while customers might be more interested in product features. Visibility: Make sure that the signals are easily visible and accessible to the target audience. This could be through pitch decks, websites, or social media.